"Great work, you pretty much nailed it." - Reed Morelli, Business Owner upon seeing his new Hostel Logo
Right on the edge of Downtown Hilo is a charming little bed & breakfast that goes by the name of the Big Island Backpacking Hostel. While it was once in disrepair, the hostel has been taken over by Reed Morelli, who owns the Hookah bar right across the street. He had recently acquired the landmark, and was anxious to rebrand the business and christen it with a new hostel logo. After being referred by Sean O'Phelan, whom I work closely with as a multimedia expert, Reed scheduled a meeting to get started on a hostel logo design.
I met with Reed in his swanky hookah bar and went over the details of the design work. He had a very rough pencil sketch on a yellow legal tablet that he quickly breezed over. His request was simple; the silhouette of a backpacker holding a torch against the Big Island as a background. We shook hands and I was on the case.
After going through several sketches of my own and playing with Photoshop CC, I came up with a viable hostel logo that went great with the business' new vision. Within a day I had a draft of the logo using a composite image of a person holding a torch, and a satellite image of the Big Island. I started with a boring title inside of a box, but opted for a goldenrod banner to pump up the aesthetic. After sending Reed a contact sheet featuring several different fonts to choose from, he settled on Black Birch, a nice thick serif font.
After it was decided, I rendered a High Quality PDF file made for large print. Within a week, Big Island Backpacking Hostel had a 3ft x 3ft sign hanging from their business, and plenty of new customers enjoying their newly redone rooms. Reed was very easy to work with, and the design process was as smooth as it gets for a graphic designer for myself. I hope to work closely with the hostel in the future!